Growth Marketing Specialist

Department: Growth

Location: Remote

Travel: Up to ~15% depending on conferences and outreach needs (U.S.)

Our Culture

Our mission at REDi is to enhance community care by empowering small and rural hospitals to unlock the full potential of their data. Through collaboration and tailored support, we help hospital staff drive sustained improvements in outcomes and create a lasting value for their communities.

We do our best work with people who keep their word, treat others with respect and kindness, embrace innovation, build trust-based relationships with rural hospitals over the long term, and care deeply about helping rural healthcare succeed.

Why This Role is Critical to Our Success

REDi Health relies on high-quality, consistent marketing execution to drive brand awareness, market visibility, and demand generation, which ultimately supports business development in rural healthcare markets. The Marketing Specialist plays a hands-on role in executing campaigns, managing content, and coordinating marketing across internal stakeholders and external partners. By ensuring marketing initiatives are well-planned, data-informed, and consistently executed, this role helps strengthen REDi’s credibility, supports revenue growth, and ensures messaging is aligned with strategic priorities.

This role exists to: Execute marketing initiatives across multiple channels, support growth priorities, enable business development efforts, and ensure the marketing function operates efficiently and consistently.

You’ll be responsible for: Driving campaigns, producing and optimizing content, managing social and digital channels, supporting events and partnerships, enabling client engagement, tracking performance, and providing oversight to interns or entry-level marketing support. This role balances independent execution with cross-functional collaboration to ensure marketing initiatives support REDi’s growth and brand objectives.

This role is ideal for a marketing generalist who is comfortable working across multiple channels, thrives in a fast-paced startup environment, and is motivated by driving measurable impact through data-driven campaigns, content creation, and operational excellence.

The Impact You’ll Have

Marketing Specialists directly influence REDi’s brand perception, market engagement, and growth outcomes. Through high-quality execution and data-informed recommendations, this role ensures marketing initiatives are consistent, timely, and aligned with strategic goals.

Key impact areas:

• Executing campaigns that increase awareness, engagement, and lead generation across digital, social, and event channels.
• Delivering clear, compelling, and consistent messaging that strengthens REDi’s credibility and differentiation.
• Supporting business development through enablement assets, sales-collateral creation, and targeted marketing campaigns.
• Coordinating events, partnerships, and thought leadership opportunities to extend reach and visibility.
• Ensuring operational excellence in marketing processes, asset management, and performance tracking.
• Providing oversight and guidance to interns, subcontractors, or entry-level marketing support, ensuring high-quality execution and alignment with strategic objectives.

As a Marketing Specialist, your work ensures REDi’s marketing efforts are executed efficiently, data-informed, and aligned with organizational priorities. Your contributions directly strengthen the company’s growth trajectory, brand visibility, and ability to engage rural healthcare markets effectively.

The Work You Will Focus On

The primary areas of focus will be:

Marketing Campaign & Growth Execution

• Execute marketing initiatives across the full funnel to support awareness, engagement, and business development priorities.
• Support go-to-market efforts for key service areas (Chargemaster, Denials, Rural Health programs).
• Collaborate with leadership to align marketing initiatives with pipeline, outreach, and partnership goals.
• Maintain momentum across multiple concurrent initiatives in a fast-paced startup environment.
• Leverage analytics to track campaign performance and optimize engagement and ROI.

Content, Messaging & Brand Support

• Create, manage, and optimize marketing content across channels, including social, website, email, paid media, and collateral.
• Contribute to case studies, success stories, white papers, and client impact materials.
• Maintain consistent brand voice, messaging, and visual identity across internal and external communications.
• Collaborate with leadership and subject matter experts to translate REDi service offerings into clear, compelling messaging.
• Oversee interns and entry-level contributors, reviewing work for strategy, tone, and quality.
• Maintain organized content and campaign calendars aligned to strategic priorities.
• Recommend content strategies informed by performance data and market trends.

Digital, Media & Channel Execution

• Execute and manage social media strategy and paid marketing across platforms.
• Support SEO and discoverability initiatives.
• Identify and engage distribution channels relevant to rural hospital leaders.
• Track and analyze metrics to optimize engagement, reach, and relevance.

Event, Partnership & Thought Leadership Support

• Coordinate marketing efforts for conferences, sponsorships, speaking opportunities, webinars, and REDi-hosted events.
• Develop and distribute promotional materials and messaging for events and outreach campaigns.
• Support co-marketing with partners and associations.
• Manage event logistics, including vendors, print materials, and internal communications.
• Capture content opportunities from events for repurposing and extending visibility.

Conversion, Enablement & Client Engagement

• Support creation of sales enablement materials, demos, proof points, landing pages, and downloadable assets.
• Support account-based and targeted outreach efforts.
• Contribute to client engagement initiatives such as webinars, resource hubs, recognition programs, and community-building.

Performance Tracking & Marketing Operations

• Track marketing activity, performance indicators, and asset usage.
• Maintain organized marketing assets, templates, and documentation to support repeatable execution.
• Develop standardized templates, workflows, and processes to ensure scalability.
• Monitor deadlines and deliverables, ensuring consistent execution, quality, and timely delivery.
• Continuously identify opportunities to improve marketing processes, reduce redundancies, and enhance efficiencies.

Success Measures

• Marketing initiatives advance with strong follow-through, minimal rework, and alignment with strategic priorities.
• Campaigns and content consistently support REDi Health’s credibility, differentiation, and growth objectives.
• Paid, organic, and event-based efforts demonstrate measurable engagement and ROI.
• Sales and leadership feel supported through timely, high-quality marketing execution.
• Marketing workflows, assets, and processes become more organized, scalable, and efficient over time.
• Insights from performance metrics inform ongoing optimization and decision-making.

How Work is Done

The Marketing Specialist operates as a hands-on, independent contributor while maintaining alignment with leadership priorities and organizational goals. Work is executed with a balance of creativity, operational discipline, and data-informed decision-making. The role requires the ability to manage multiple concurrent initiatives, prioritize effectively, and maintain high standards for quality and consistency across all marketing channels.

Expectations for how work is performed:

• Plan, execute, and optimize marketing initiatives proactively, ensuring deadlines and deliverables are met.
• Maintain organized marketing assets, templates, and documentation to support repeatable and scalable processes.
• Collaborate effectively with leadership, peers, and external partners to ensure alignment on strategy, messaging, and priorities.
• Leverage analytics and performance insights to inform decisions and continuously improve marketing effectiveness.
• Provide guidance and oversight to interns, subcontractors, or entry-level support, ensuring high-quality execution and adherence to standards.
• Communicate clearly and professionally, escalating risks or roadblocks promptly and proposing solutions where appropriate.

Experience That Will Help You Be Successful

• Bachelor’s degree or equivalent relevant experience.
• 1–4 years of marketing experience (startup, B2B, healthcare, or growth marketing preferred).
• Experience executing multi-channel marketing campaigns and content creation.
• Strong writing, communication, and organizational skills.
• Comfort operating in a fast-paced, collaborative environment with evolving priorities.
• Growth-oriented, data-driven mindset with ability to make recommendations based on analytics.
• Highly self-directed and able to execute independently.

Final Word

This role is for a Marketing Specialist who thrives on hands-on execution, cross-channel marketing, and measurable impact. If you are motivated by supporting brand growth, enabling business development, and improving marketing processes, this role offers the opportunity to drive tangible outcomes in a fast-moving startup environment.

The above statements describe the general nature and level of work being performed in this role. They are not intended to be an exhaustive list of all duties, and additional responsibilities may be assigned as needed.